NIKE Online Communication

The business I chose to investigate for this project is NIKE!

Nike has a successful presence across all social media platforms, totaling at more than300 social media profiles. You can find Nike on nearly every platform. Nike is one of the top competitors in the global sportswear market and it is expected to have 27% of market share globally in athletic footwear. On the company website at the top of the page their holiday add presents itself with the slogan "The coziest gifts of all time". In the middle it shows categories like "trending", "featured", "Always Iconic", and a location to even shop by sport. Nike has become a classic athletic brand that is well known by everyone. The end page shows memberships and links to other platforms for Nike. I think this is effective because it showcases the brand very well, targeting the season and then having categories to explore more! Of course as last showcasing all the ways to be involved with the brand. Nike's identity is all about inspiration, innovation and is about every athlete in the world. It caters to every person and the brand is more centered on selling the identity rather than product which is what makes it so successful.